So I spend most of my day trying to get people to read my book and seeing what type of assets have magically showed up. You can now buy my book in three online stores in Australia. I have no idea how to get anyone in Australia to even try my book, but it is still cool. I've sold most of my books through the Kindle store which wasn't even part of the whole LuLu publishing package, but I don't believe I would be selling most any of them without such a great looking cover. Every single one of my meager sales is due in total to a recommendation from someone else and a cool cover. I spent money to make a press release and I gave Facebook money to advertise my book resulting in absolutely no sales. People are friends of the book and will click that they like it, but no sales. One person puts that they loved the book on Kindle's facebook and WAM.
Moral of the story:
Write a great story that gives the reader what they want and give away your book so that you too can sell a few books.
The real moral:
Get a real job. Food good.