As Time Passes Through an Hour Glass

So, as I said before, everything in publishing books takes forever. I've had to get a fulltime job which in this economy was a life saver. But this means writing goes on the back burner, and if I had ever intended to do book signings (which kinda freak me out) or any advertising really, I certainly don't have the time or financial ability. Sure my co-workers are reading my book and even passing the word on to their families (yea!), but getting the news out to the world that I've written this fun novel just aint gonna happen.

Would I suggest you go through all of this? Maybe. Ya, maybe not. Seems like a waist of money. Write the great novel and post it on Kindle like everyone else. People say they love reading real books, but they only buy books fed to them by major publishers who only represent celebrities or their family members or proven authors that were discovered years ago that churn out novel after novel. If the average American reader is willing to read an unknown author, they will only pay .99 for it. And that means you aren't going to even be able to buy food.

I have to go back to my job on the midnight shift. Sleep tight world.

Blockbuster bankruptcy, HA

So, blockbuster is staring bankruptcy in the eyes and are probably surprised by it all. Idiots. Maybe they should stop doing business with the old fashioned publishing mafia and open their doors, and shelves, to modern on-demand publishers. A business shouldn't continue that locks out artists for no real good reason.

Here is my plan for saving the brick and mortar book store, add space in every section in every store for self published and print on-demand authors. Give local authors the spots first, but then trust your managers to find gems. This would mean every store would have different choices making shopping delightful.

And for those who have missed me on the net, I had to remove myself completely which has left me no ability to advertise. But, the awesome thing is that people are still buying my book. If you include England sales, I just sold book 100!

Thanks to every kind soul who tells a friend about my book, and my complete gratitudes for those who trust these kind souls and spend their hard earned money on my silly little story.

I Have the Power

HA, LuLu has now given me the power to control the price of my book. They have a new tool that let's me set a discount price just like the major bookstores do. See, here is the crap deal shoved down your throat if you wan't your book on sites like Barnes and Noble- they set the royalty amount and then charge customers whatever they want. Eventually, most all books end up like $9.99, but retail stays like $18.89. But now LuLu has given me the ability to set the price from my print-on-demand publisher just as competitive! Ya planet! You may be able to buy my book for $9.99 at major stores someday, but you can buy my book right now for $11.89 at LuLu.com/olson727.

What is a Guest Blog? Click here to see mine.

I learned a new thing this week which is not surprising cuz I don't know much. There is this thing called a "guest blog" and it is a great way of getting free advertising. I signed up to do one like a long time ago and this week I got an email reminding me. Well, I actually had no idea what I was supposed to do. Did they call me? Did they email questions? Did I call them?

So here it is, you write a blurb and they post it on their webpage with a cover of your book. How cool is that? I applied the tricks you are supposed to apply when sending inquiries to agents/publishers only i kept in mind that I wanted people to actually buy the book. The main thing I tried to do was to give the reader of the blog some idea of how I write. I am sure it sucks, but I am a neurotic writer. The blog owner was beyond kind in adding a small bit about how her daughter couldn't put the book down like ever.

Guest blogs are proof that people out there are really awesome.

Book Stores are Killing Themselves

Ok, so here is some info you need if you are considering print-on-demand publishing with any company that will get your books to a major distributer- major bookstores, like Barnes and Nobel, will not allow your customers to return it. For the life of me I can not figure out what the difference is, but I am sure it has something to do with archaic distribution methods that they are unwilling to change. So, if your customer receives a book that was defective, through no fault of their own, that person is screwed.

One more thing, print-on-demand books are not welcome in the stores. They will placate you and say that a committee will review it, but if you are not a friend or relative it ain't happening. I appreciate the honesty of the regional manger at Barnes and Nobel.

These issues will become more and prevalent as more of us choose to be environmentally responsible with our art. So, the moral of this story is that people need to buy electronic or go to a print-on-demand publisher like LuLu.com to purchase an actual book, they have most all of them now, if you want to be green.

Social Media is All

Facebook has been almost solely responsible for all of my book sales. I paid for a press release and tons of people looked at my book, but not one sale. I sent free copies to family and I sold like 3 books from their recommendations. I sent out free books to Facebook friends and thanks to their raves on Facebook I've sold books. I am not even sure how many books were sold thanks to the reviews written on Amazon.com, but it wasn't very many at all.

Fact 1- people don't have much money at all.
Fact 2- people are not forking out $20 bucks for a book unless it is an impulse buy at the store, or unless a person they trust recommends it. And then, they won't always go through the hassle of ordering it online and waiting for it in the mail.
Fact 3- Publishers who have exclusive rights to bookstore shelves (unless you jump through fire laden hoops) generally only want friend's family and famous people to work with.
Fact 4- The only reason anyone is buying my book is because it is actually good. PRODUCT FIRST! You must create an amazing product!

PS, this blog has resulted in zero sales. I did however send a book to reader in Australia, cuz you can buy the book there I swear, thank you, thank you, thank you!

Promotion is Crazy

So I spend most of my day trying to get people to read my book and seeing what type of assets have magically showed up. You can now buy my book in three online stores in Australia. I have no idea how to get anyone in Australia to even try my book, but it is still cool. I've sold most of my books through the Kindle store which wasn't even part of the whole LuLu publishing package, but I don't believe I would be selling most any of them without such a great looking cover. Every single one of my meager sales is due in total to a recommendation from someone else and a cool cover. I spent money to make a press release and I gave Facebook money to advertise my book resulting in absolutely no sales. People are friends of the book and will click that they like it, but no sales. One person puts that they loved the book on Kindle's facebook and WAM.

Moral of the story:
Write a great story that gives the reader what they want and give away your book so that you too can sell a few books.

The real moral:
Get a real job. Food good.

Kindle and iBook

I paid a wonderful company to create file conversions so that I can publish my book as a Kindle and an iBook. The company is ebookarchitects.com and they do not even bill you until you feel the files and everything are perfect. I am pretty talented at the whole changing files stuff and tried to do it myself, but seriously don't even bother. It cost me $150 for both converted file formates which is less then it would cost me in frustration and lost writing time. I also asked LuLu about help with converting the file but they asked $200 for only the iBook format. In this situation I am glad I chose the other company. Still lov'n LuLu, you just have to take each of your needs and do your research.

Book sales are practically non-existent for me, but it has been only four weeks and I am competing with a mind boggling amount of competitors. I can only scream, "But mine is insanely fun," so loud. I just keep telling myself that this was an experiment and move on to my next challenge.

Have a great day.

Worldwide Distribution

LuLu has made my book available for purchase in the United Kingdom as part of the whole package I purchased. Unfortunately, the only reason I knew that is because I did a search on Google Books. The whole book selling engine is so enormous that you are left to sit and wait for things to happen. The book is also available at Books A Million and Barns and Noble. LuLu makes these things happen quietly.

I am still waiting for my book's conversion to iBooks' file and Kindle files. It is a roller coaster ride. : )

Lets Start a Revolution in Literature

I just read an article about how all authors, 10 out of 10, who do not go the traditional publishing do not do it because they were unable to meet the high standards of writing required by agents and publishers; the result being a poorly written book.

I wanted to just scream at the computer screen. First of all, who is to say what is good or bad writing? The agent? The CEO of the printing house? Or the author. There are many crappy novels throughout the brief existence of novels that are considered master pieces. The traditional publishers don't touch experimental literature with a ten foot pole because they might not make very much money from it. This leaves our world the sadder for it. So, people like me who are not trying to make a bazzillion dollars and who have written something that agents and publishers hope never to have to deal with again (vampires) to publish on my own. This is not a reflection on my talent.

And the people of this world NEED to purchase more books from places like LuLu.com so that authors can eat and pay rent. Read experimental literature, damn it. If we don't support the art, it will suffer and die.

Use the reviews at places like Amazon and seek out unknown authors. They may suck, but when was the last time you bought a book at a bookstore and it sucked? Ya.

Nice to Know

So, as it turns out, it is common for a book that is listed on Amazon.com to be made available before the cover art is posted. I just have to wait. Just like I have to wait six weeks for an iPad version and a Kindle version to be ready.

I am not so good at waiting.

And I would like to take a moment and beg you to please buy the book if you are finding this information helpful at all because I will have to get a real job if I don't sell some more copies.

;)

OMG An Amazon Review!

My paperback book is available at Amazon and some one has reviewed it. I am dumbfounded at how much that person enjoyed my novel. LuLu made the book available on Amazon, but for some reason the novel's cover art didn't get there too. I will send an email to my customer service guru and hopefully the issue will be solved quickly.

Got books

Part of the wazzoo publishing help from LuLu is 100 copies of your paperback and 25 copies of your hardcovers. And that my friends is a lot of money in of itself. Do I think their services were worth it? Yes, totally. I have had such a great experience with this company. I hope some people actually buy the book, but I never expected it. If you are aiming for that millionth sale, don't go this way. But if you have a project you have worked hard on and would or need to feel like you've followed it to the end, then go with LuLu. And hit up family members for fundage, cuz they might surprise you.

I have to go the post office and mail out free books to everyone who helped me through this process. It would be great if people bought a book or two- my mom needs her money back.

Christmas in July for LuLu

I can't believe how often LuLu is sending out coupons. I think it is to make for, and compete with, major bookstores who have a monopoly and force us little people to charge so much for our books. Stick it to the man by buying an earth friendly, organic book from an author who wasn't corrupted by the machine!

Read Chapters 1 & 2 to see if it is a waste of your money to support a starving artist, and then buy my book at a publisher who will only kill trees when someone is actually buying the product.

Use coupon code SANTA305 at checkout and receive 20% off your order. Maximum savings with this comically early holiday promotion is $50. You can only use the code once per account, and you can't use this coupon in combination with other coupon codes. Sorry, but eBook purchases aren’t eligible. This great offer ends when Santa gets back from his vacation - on July 31, 2010 so don’t miss out! While very unlikely we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so.

Coupon code

Use coupon code BEACHREAD305 at checkout and receive 15% off After Eventide. Maximum savings with this promotion is $10. You can only use the code once per account, and you can't use this coupon in combination with other coupon codes. This great offer ends on August 15, 2010 at 11:59 PM so try not to procrastinate! While very unlikely we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so.

Gremlins, like seriously

I got this email from LuLu this morning that says my book had problems when people tried to purchase it.

"The short of it is the gremlins got us. Fortunately, we found them - big, hairy devils with beady red eyes and the complexion of toad - and dispensed with them. (We'll spare you the details). Our systems are back to the Lulu standard and all books in our catalog now appear in our search results."

I am torn between loving the creativity and annoyance that people were having problems. But mostly I am tripp'n cuz I even have this problem. What a strange life this is. Hope you take a minute and read chapter 1.

Why does it cost so much?

LuLu says- If you wanted your book to be available through other online stores - to go into 'distribution', in other words - all of those costs are doubled. You can reduce this by reducing your royalty, which is what most people wind up doing, which also reduces Lulu's commission and therefore the whole cost of the book.

The extra double costs goes to the retailers as their profit margin. Usually they reduce this so that your book may not actually sell at that full price - the retailers can offer 'special offers' etc simply by reducing their profit margin. You'll find some dealers in the Amazon marketplace do this quite quickly (while others seem to add outrageous amounts to the price of your book - they won't sell any, but hey, that's capitalism for you.) Your book on the online retailers will start to show a reduction in price that makes it more competitive, but you will always get your royalty, whatever price the book is sold at.

The cost may seem expensive, but don't forget that traditional publishers print books in hundreds and often thousands, which means the cost of manufacturing is reduced per book. Print on Demand is earth friendly which means higher costs.

Buy this story at LuLu.com

They had a problem at first with purchasing my book, but that was fixed like instantly. If you read Chapter 1 and want more, please buy my book. And LuLu is an earth friendly publisher, so the books are not printed until you buy it. Please forgive the extra time until you get it, it is really worth the wait.

And if you are thinking about self publishing, I do recommend LuLu!

Love ya Allison C.

The paperback is good

I got the proof copy of the paperback book and it is good. It can be purchased from LuLu, but will take 6-8 weeks for Amazon.com to offer it.

Not what I thought

Ok, so figuring out how to charge for a book is still controlled by the bookstores. So, get this. If I want to make $1.34 off of every paperback book sold in a book store then I have to sell my book for $18.65. Let me say that again. $1.34 per book for years of writing, a bazzilion edits, all of the cost with publishing. Damn good thing I absolutely love my own story.

Buying books from my online publisher, LuLu, will allow me to keep $6.39 per book and I am pretty sure that includes shipping costs.

Keep in mind that I am using an earth friendly publisher, so books are only printed when ordered, but that means a longer wait time for the buyer. It took 3 days for the printer to print and ship my proof copy. And another 3-4 days for the post office to deliver it.

I had to pay two different companies to make my book files eBook friendly. $199 to get quality iBook files & $100 to get Kindle friendly files. I thought I could do it myself cuz I am pretty savvvy with files. Um, no. Pay people.